An online marketplace with a consignment model, primarily selling high-end products. They had strong infrastructure and a loyal buyer base, but their revenue was concentrated in a single category. They needed a new supply source — and a hedge.
The marketplace wanted to expand into a complementary product category — but the infrastructure to support it didn't exist. They needed authentication to verify product legitimacy, vendor partnerships to handle the verification process, automated data flows between customers and vendors, and a way to convert authenticated items into marketplace listings.
Building a new business line isn't just adding a product page. It's supply chain, partnerships, operations, and marketing.
The complete infrastructure for a new business line: a customer-facing submission interface with an automated fulfillment walkthrough, integration with an authentication vendor to verify product legitimacy, and full automated data flow — customer submission, vendor authentication, results back to the customer, prompt to sell.
We structured partnerships with vertical industry players — preferred service for customers, guaranteed volume for partners. And we wrote the direct response marketing copy driving post-authentication conversions.
The entire operation was designed to run with minimal headcount. One person manages the whole thing.
The marketplace didn't just add a product category. They built an entirely new business line — with its own supply chain, partnerships, and economics — on top of their existing infrastructure. One person runs the operation. The automated systems handle the rest.
Automated reporting across ~50 client accounts. 13 hours/week freed for sales and strategy.
Music / Entertainment3-tool creative hub. 10–15 hours/week saved on briefing and Slack back-and-forth.
SaaS / TechnologyMulti-tenant architecture, Stripe billing, paying customers from day one.
Every one of our case studies started with a 30-minute conversation. We'll figure out together where AI actually saves you hours — and whether the AI Opportunity Assessment is the right next step.
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