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Case Study · Media / Data

A trade publication turned government PDFs into $100K+ ARR.

A B2B trade publication with years of domain expertise and a trusted audience — but no data product. Their revenue came from traditional media. They knew there was more value in the industry data, but no infrastructure to capture it.

$100K+ ARR
New recurring revenue, ~6 weeks from launch
The challenge

Valuable government data locked in PDFs.

A government agency publishes structured data daily as PDFs — valuable industry intelligence that's hard to access and impossible to analyze at scale. The publication knew the data mattered to their audience but had no way to collect it, structure it, or monetize it.

Building a data product from scratch meant hiring engineers, designing a platform, and creating a new sales channel. For a media company, that's a heavy lift.

What we built

Government PDFs to interactive dashboard, updated daily.

A data product that scrapes government PDFs on a daily cron job, stores and structures the data, and publishes it as an interactive dashboard and application. Users can explore data across various product types in the industry.

The system runs automatically. Every day, new government data gets ingested, processed, and added to the platform. No manual work required from the editorial team — they keep publishing the way they always have.

We built a waitlist to gauge demand, then launched the product. The data stays current automatically via daily ingestion, and the platform gets more valuable as the historical dataset grows.

The outcome

A new business inside the one they already had.

The publication turned freely available government data into a paid product — because the value isn't in the data itself, it's in collecting, structuring, and making it accessible. Every day the system runs, the dataset grows, and the product becomes harder to replicate.

$100K+ ARR
In the first month and a half
0
New editorial staff added
Daily
Automated ingestion of new government data
More case studies

Different industries. Same math.

Professional Services
25%

Revenue growth, no new hires

Automated reporting across ~50 client accounts. 13 hours/week freed for sales and strategy.

Music / Entertainment
75–100%

More ad creative output

3-tool creative hub. 10–15 hours/week saved on briefing and Slack back-and-forth.

SaaS / Technology
$15K+/mo

SaaS built in one week

Multi-tenant architecture, Stripe billing, paying customers from day one.

Online marketplace — $3M GMV

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