A music tech company running high-volume paid social
The client is a music technology company running high-volume paid social ads with a creative team of graphic designers and video editors. They produce a steady stream of ad creative — but the pipeline between strategy, briefing, and execution was the bottleneck.
Hours lost to Slack back-and-forth on every creative brief
The CMO was spending hours every week briefing the creative team via Slack — sending reference ads, writing creative briefs, going back and forth on copy. For every new ad batch, there was a communication loop that ate up time on both sides.
The creative pipeline wasn't bottlenecked by talent. The designers and editors were fast. The bottleneck was communication — translating strategy into briefs the team could execute on. Every reference ad needed context. Every video needed copy variants. Every competitor insight needed to be repackaged into something actionable.
The result: fewer ads tested per week than the team was capable of producing, and a CMO spending time on briefing instead of strategy.
A Slack-native creative hub with 3 AI tools
We built a Slack-native creative hub with three AI-powered tools, each designed to eliminate a specific communication bottleneck:
Ad Copy Generator — Upload a video or static ad and get Meta ad copy variants in the brand's voice. The system learns from feedback and improves over time. Each variant includes headline, description, and primary text structured for Meta's ad platform.
Ad Creative Analyzer — Upload a competitor's ad and get a full creative brief recontextualized into the client's brand. Includes scripts for video editors, shot lists, design briefs for designers — everything the creative team needs to produce a branded version.
Landing Page Analyzer — Upload a competitor's landing page and get a rebranded brief for the creative team. Same concept as the ad analyzer, applied to web pages.
The whole team has visibility into copy generation, edits, and revisions. Anyone can provide real-time feedback. The system compounds — every interaction makes the brand profile more accurate.
The creative team builds more and briefs less
- 10–15 hours per week saved on creative briefing and Slack back-and-forth
- 75–100% increase in Meta ad creative output
- Lower CPLs from higher testing velocity and more content for Meta's algorithm
- Creative team focuses on creating, not deciphering briefs
- Brand voice stays consistent across every ad variant
- System learns and improves with every piece of feedback
Strategy flows straight to execution
The communication bottleneck disappeared. Competitive insights go from "I saw this ad" to "here's a brief your team can build from" in minutes instead of hours. The CMO spends time on strategy, not Slack threads.
The creative team doubled their output without working harder — they just stopped waiting for briefs. And because they're testing more variations, Meta's algorithm has more to work with, which drives down cost per lead. More creative, better performance, less overhead.