A B2B trade publication sitting on untapped data
The client is a B2B trade publication covering a specific industry vertical. They had years of domain expertise and an audience that trusted them — but no data product. Their revenue came from traditional media channels. They knew there was more value to capture, but didn't have the technical infrastructure to do it.
Valuable government data locked in PDFs
A government agency publishes structured data daily as PDFs — valuable industry intelligence that's hard to access and impossible to analyze at scale. The publication knew the data mattered to their audience but had no way to collect it, structure it, or monetize it.
Building a data product from scratch meant hiring engineers, designing a platform, and creating a new sales channel. For a media company, that's a heavy lift.
Government PDFs to interactive dashboard, updated daily
We built a data product that scrapes government PDFs on a daily cron job, stores and structures the data, and publishes it as an interactive dashboard and application. Users can explore data across various product types in the industry.
The system runs automatically. Every day, new government data gets ingested, processed, and added to the platform. No manual work required from the editorial team — they keep publishing the way they always have.
We built a waitlist to gauge demand, then launched the product. The data stays current automatically via daily ingestion, and the platform gets more valuable as the historical dataset grows.
A new business inside the one they already had
- $100K+ in annual recurring revenue within the first month and a half
- Zero new editorial staff needed
- New recurring revenue stream built entirely on publicly available data
- Data stays current automatically via daily ingestion
- Historical dataset grows more valuable over time
- No new workflows or tools for the editorial team
Publicly available data, privately valuable product
The publication turned freely available government data into a paid product — because the value isn't in the data itself, it's in collecting, structuring, and making it accessible. Their audience was already looking for this information. Now they pay the publication for it instead of digging through PDFs.
Every day the system runs, the dataset grows, and the product becomes harder to replicate. That's a compounding advantage built on data that anyone can access but nobody else has bothered to organize.